About The Scale Theory
Dustie Mercer, Founder & Principal Consultant
At The Scale Theory, strategy meets bold execution—and that starts with our founder, Dustie Mercer.
With over 20 years of driving operational efficiency and growth strategy for companies in healthcare, travel, tech, SaaS, mission-driven organizations, and beyond, Dustie founded The Scale Theory to bring the same data-driven discipline and creative marketing execution to small businesses.
From scaling professional services at one of the fastest-growing tech startups in the country to streamlining and rebranding non-profits, Dustie’s work has always centered on creating systems that make marketing consistent, measurable, and results-focused.
She thrives in the messy middle—turning scattered efforts into streamlined campaigns, aligning brand voice with business goals, and building marketing processes that actually deliver.
At The Scale Theory, she helps small business owners stop duct-taping their digital presence together and start running it like a well-oiled machine.
"Marketing shouldn’t slow you down. We help small businesses with smart strategies that stick."
-Dustie Mercer
20+
Years of Sales and Operations Leadership
$20M+
Cost Savings Delivered
7
Industry Verticals
Meet Our Team
Katrina Murray
Chief Marketing Officer
Katrina Murray is a seasoned marketing strategist with over 20 years of experience driving growth using every medium in 10+ verticals. Known for her sharp messaging, data-driven approach, and ability to translate vision into results. As CMO of The Scale Theory, Katrina blends creative energy with strategic execution to help small businesses amplify their impact and connect with the customers who need them most.
Tim Meyers
Creative Director & PR Strategist
With over 20 years of experience in public relations, marketing communications, and advertising, Tim Meyers brings an unmatched blend of strategic insight and creative execution to The Scale Theory. His portfolio spans high-impact print, online, photography & videography, editorial design, and social media communications—driving brand stories that resonate and inspire action. A seasoned visual storyteller, Tim’s work has elevated brands through compelling design, impactful messaging, and authentic media engagement.
RC Mercer
Fast Casual & QSR Expert
RC Mercer is a QSR and fast casual operations expert with over two decades of experience in franchise ownership, multi-unit management, and performance consulting. A former Franchisee of the Year and corporate trainer with Subway, he’s known for driving profitability, elevating guest experiences, and mentoring new operators. At The Scale Theory, RC brings proven insight to help restaurant brands streamline operations and scale with excellence.
Stacy Singleton
Real Estate & Property Management Expert
Stacy Singleton is a property management pro with nearly a decade of hands-on experience—from leasing agent to full-scale operations leader. She’s known for her ability to turn around underperforming properties, build high-performing teams, and consistently achieving budgeted occupancy rates of 90% or higher. With a deep understanding of service, systems, and strategy, Stacy brings operational excellence and calm leadership to every property she touches.
Jason Stenger
Consumer Banking & Mortgage Expert
With over 20 years in consumer-facing banking and mortgage lending, Jason Stanger offers unparalleled insight into every stage of the client journey in the financial brokerage space. From front-line lending to leading regional sales teams, Jason has built a career on helping institutions refine customer experiences, optimize sales processes, and deliver tailored financial solutions. At The Scale Theory, Jason applies this expertise to help brokers and lenders create seamless, trust-driven experiences that convert prospects into lifelong clients.